
I‘ve kept to myself what I thought about the Dong Bang Shin Ki vs. Sm Entertainment situation, but now that things are coming to a head, I’m just going to put my simple, non-ranty opinion out there.
TVXQ was where it all started for me in terms of listening to K-Pop and that then lead me on to other artists such as Super Junior and BIG BANG. It feels like forever that this contract dispute has been going on between the boys and SM Entertainment and it looks like it’s coming to a head.
동방신기 Do What Others Can’t
Cast your minds back to third album promotions – have you ever seen a K-Pop artist cause that much excitement? Perhaps you have, but I haven’t. How many times did they perform Jung.Ban.Hap? They were on every single TV show and performed almost every day. It was epic.
Sure, there have been big comebacks since then, but still nothing like that. When BIG BANG came out with Lies, it was huge, but not as huge. I think that says a lot.
A Break Up?
If I’m reading this correctly, then Yunho and Changmin have called out the other members and told them to sort out their issues with SM Entertainment, or don’t bother coming back. To me, that sounds a little harsh and I’m not entirely sure that’s what Yunho of all people wants. He always struck me as the sort who’d want to keep them together through all of this. Perhaps he’s just coming to the realization that it’s not going to end well and he needs to protect himself. I don’t blame him.








